Is the fear of interacting with others (networking, social events, etc.), a blocker in building your art business?
As I was preparing a training session on how to speak to people you don’t know at business events, it struck me how much we can fear what others might think of us or that we might say something stupid or bore people to tears.
As artists, creators, and humans in general, we can get so caught up in worrying about what others think of us to the point where it can be socially and professionally crippling. Fear is a massive problem in our professional and creative practices. We need to interact with others to build relationships and sell our wares, regardless of our business.
Did you know that there are only two innate fears in this world – the fear of falling and the fear of loud noises? That’s great news because it means all other fears are learned fears, and if something can be learned, it can also be unlearned. There is hope for us all!
In the context of business events, the fear of social interaction can feel particularly daunting. However, it’s important to remember that you can hone communication skills over time. Small talk was one of my biggest fears in my youth. I had no idea how to start a cold conversation, let alone keep it simmering. By acknowledging and addressing my social fears head-on, I began dismantling their hold over me, but it took a long time to learn to use communication tools and a lot of practice. These days a hint of that fear remains, but I know now how to push through.
One powerful technique for overcoming social anxiety is to reframe our mindset. Instead of viewing interactions as opportunities for potential embarrassment, we can see them as chances to connect with others and learn something new.
It’s also helpful to remember that everyone, even the most seasoned networkers, experiences nerves from time to time. Chances are high that the person you approach at a business event will be just as nervous as you! By embracing our vulnerability and authenticity, we can deepen our connections with others. People are often drawn to those who are genuine and relatable rather than those who try to project a perfect facade.
To all the artists and creators out there, remember that putting yourselves and your work into the world requires courage and vulnerability. Whether you’re sharing a painting, a song, a story, or a business proposition, there’s always a risk of rejection or criticism. But it’s through these moments of vulnerability we also open ourselves up to the possibility of connection, inspiration, and growth. Every “no” is one step closer to a “yes,” and every embarrassing networking conversation is an opportunity to learn and evolve. So, keep creating, sharing, and embracing your journey. Your voice matters, and the world waits for you to share the richness that only you can bring.
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