what’s your type?…

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16/04/2013 by Sarah Ritchie

“Collaboration” is an incredibly satisfying word, and yet – in our self-centred and selfish world – it is a word that you don’t hear very often outside the workplace environment.

Urbis Design Day 2013 was the catalyst that brought together 11 Auckland-based design professionals, including myself (former designer) and my husband (copywriter) to create an installation for this one-day annual event. Though it consumed a fair whack of disposable time, the results were sweet and worth it.

Entitled “What’s Your Type” we spent three months designing and creating a 10-station life-size, walk-through yes/no chart. The aim? By making a series of “yes/no” decisions, the viewer would eventually discover what “type” they were (e.g. sans-serif, serif, slab-serif, display or script).

The video (above) is a visual precis of all the installations, with our effort flashing by approximately 48 seconds into the video (Geyser + Design Assembly). If you look closely, you will see both Simon and myself (but don’t blink, or you’ll miss us!).

Collaborating with (almost) complete strangers was a most unique and valuable process to experience. Within a very short time we had to learn to communicate, assess skills, delegate, listen, appreciate, trust and execute. It is something we all should endeavour to do at least once in our lifetime…creating significance out of the unknown and unexpected. Fantastic!


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Finalist, Estuary Art Awards 2011
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© Sarah Ritchie 2014

Please do not use copies of my original artwork for profit, however you are welcome to share my artwork images as much as you like!

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