12/06/2012 by Sarah Ritchie
Happy is the Creative Director who knows how to design an ad campaign that is all of beautiful, aspirational and delectable in one bite.
A stunning POS piece starts with a great skeleton of an idea (please excuse the metaphor). Skeletons rarely come more well-formed than Charlize Theron, so a good start there.
The designer has then selected a monochromatic palette to perfection, taking the colour cue from the perfume itself. The shimmers, sparkles, skin retouching, lighting effects, stunning dress and neck embellishment wrap the ad to the point where it doesn’t matter what the perfume itself looks (or smells) like…we want it!