04/12/2011 by Sarah Ritchie
I have worked on two agency pitches for road safety campaigns. Never, in all our creative brainstorming, did anyone suggest we combine a haiku (Japanese poem) with QR codes as the basis for the campaign. Perhaps we should have as it is proving a hit (not literally, that would defeat the purpose) on the streets of New York!
Check out this website [here] for more campaign info, including the full haiku poems.