haiku thinking in New York…

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04/12/2011 by Sarah Ritchie

Haiku road safety campaign

I have worked on two agency pitches for road safety campaigns. Never, in all our creative brainstorming, did anyone suggest we combine a haiku (Japanese poem) with QR codes as the basis for the campaign. Perhaps we should have as it is proving a hit (not literally, that would defeat the purpose) on the streets of New York!

Check out this website [here] for more campaign info, including the full haiku poems.


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