standing out from the crowd…

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27/06/2011 by Sarah Ritchie

Angela Daniel Jewellery shop frontI was wandering through one of the large Auckland shopping malls and spied this shop front for Angela Daniel Jewellery.

The interior of this shop is lovely…very “girly” and pretty…full of delicate pinks, bright lights and sparkles. The exterior of the shop doesn’t diappoint either.

I wouldn’t have thought of putting a planter box – with artificial plants – outside my high-end jewellery shop, but it works!

The choice of plants was critical to the continuity of “prettiness”…pale pinks and whites with mossy trails. The effect certainly helped the store to stand out from its neighbours, in a decidedly “non-tacky” way (thankfully!).


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Finalist, Estuary Art Awards 2011
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