09/06/2011 by Sarah Ritchie
This week seems to be one of fantasy and lights (read the dazzling lights of tron legacy…)!
I was driving onto the motorway on Tuesday and spotted the new billboard for Green Lantern. The sun was setting and the billboard was glowing. Nice touch…green neon is almost as beautiful as pink neon (yes, I’m biased).
Glowing billboards are not new to New Zealand, but are certainly not common…yet. I say bring it on. They look awesome, are worth remarking about, and are a great way to spread the brand message around whilst at the same time pleasing light-enthusiasts like me! It doesn’t hurt to see Ryan Reynolds 3m tall and glowing either!