finding the inspiration: matrixing…

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15/03/2011 by Sarah Ritchie

Matrix example for Canvas 1 The Delicate Heart Sarah Ritchie

Matrix example for Canvas #1: The Delicate Heart

Once you’ve mastered the mind map (or at least have a list of key words written down), you can try matrixing to come up with your next creative solution.

Whilst mind mapping will help you to identify key words, tasks or concepts, matrixing helps comibne those elements into unique idea combos. This technique is especially  helpful for projects such as logo designs, paintings and advertising campaigns.

Draw yourself a large grid. Along the top (horizontal) line write (or draw) half of the key words you sourced from the mind map. In the left hand (vertical) column, write (or draw) the remaining half of the words. Sometimes the two axes will represent two different themes, sometimes they will be the same.

Then, let the grid lead you through the process. For example, take the #1 horizontal word/concept and combine it with the #1 vertical word/concept. Try the #1 horizontal word with the #2 vertical word, and so on until the grid is filled up. Have any winning ideas materialised?

Once you have a combination that stands out as promising, you can then try thumbnailing that concept to test various layouts/designs until one (or more) proves successful.

It is possible to come up with some unusual/weird/unique/effective/creative ideas using this method!

This post is part of Sarah’s “Finding the Inspiration” series.
Click here for more inspired ideas!


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