07/03/2011 by Sarah Ritchie
McDonalds Restaurants have been undergoing a facelift over the last few years. Out with the old, garish, bright red and yellow plastic. In with the brown and gold McCafe comfort.
Sitting in a McCafe, I looked at the feature “art” wall next to our table. The inside of the geometric structure was white. Just white. The front and rear edges of the wall, were a two-tone brown. Very nice. Very stylish.
Then, I looked more closely. The two-tone effect was the result of the lamination of thin sheets of wood. No doubt that the laminated design, the colours, etc, were perfectly planned to look just so for McDonalds. However, someone must have first looked at a standard sheet of laminated wood and figured…”that would look pretty good as the feature edges for my shelf design“. Someone must have seen potential – in humble laminated wood – for it to be thrown into the limelight for its colour and design instead of for merely its practical application of strength and thickness.
It’s exciting to be able to look at the commonplace, or the familiar, and see new or latent potential. Laminated wood…or people…