30/10/2010 by Sarah Ritchie
This week is Blind Week in New Zealand (www.blindweek.org.nz). The collectors were out in force in the city, so it was inevitable that eye contact with one of the volunteers (or at least the cute guide dog puppies which accompanied them) would cause me to pause at some stage.
The successful volunteer found me with only $1 cash in my wallet, so I gave it – sheepishly – wishing it was more. The woman gave me a bright orange sticker in return that read: “You made a difference. Thank you.”
Could giving only $1 really make a difference to the cause? Would wearing my bright orange sticker have made a difference, by encouraging others to give (or making them feel guilty that they didn’t)? Would spreading the word around help? It is guaranteed that all of these verbs – “giving”, “wearing”, “spreading the word” would surely make a difference (even a small one), and vastly more beneficial to any cause than doing nothing.