a little competition…

Leave a comment

10/08/2010 by Sarah Ritchie

I have a huge amount of respect for Seth Godin’s work. I subscribe to his daily blog, packed full of marketing tips. Here’s another excellent insight that has a crossover between the business world and the world of personal endeavour. Another superb reason why I should not give up on my painting. Keep remembering…six billion people…six billion people…

The number one reason people give me for giving up on something great is, “someone else is already doing that.” Or, parsed another way, “my idea is not brand new.” Or even, “Oh no, now we’ll have competition.”

Two big pieces of news for you:

1. Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no. And this or that is a much easier sale to make. It also makes decisions about pricing easier, because you have someone to compare against and lean on.

2. There are six billion people in the world. Even if your market is hand-made spoke shaves for left-handed woodworkers, there are more people in your market than you can ever hope to track down.

There are lots of good reasons to abandon a project. Having a little competition is not one of them. Even if it’s Google you’re up against.

Advertisements

Your thoughts

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Sarah Ritchie
Canvassing My Friends Logo
Sarah Ritchie on Pinterest
while you were sleeping

Most read posts

Exhibitions

Finalist, Estuary Art Awards 2011
Exhibitor, The Original Art Sale 2011

Archives

© Sarah Ritchie 2014

Please do not use copies of my original artwork for profit, however you are welcome to share my artwork images as much as you like!

%d bloggers like this: